On the 27th of July, the Tour de France ends in Paris. When the biggest race of the season ends, Shimano invites riders from all over the world to keep riding by challenging them to ride a total distance of 600 kilometers (373 miles) between July 26th and August 10th.
Shimano is looking for evidence of your endeavors to complete the Challenge! Shoot photos and videos, or make any other footage of your rides and post them with the hashtag #ShimanoSummer on Shimano's social channels:
There are milestone badges to be earned at 25%, 50% and 75%, so go after the Challenge goal and make it happen!