HVMN Ketone is partnering with professional cyclist Vittoria Bussi to break the world record for "The Hour" - a punishing quest to cover the maximum distance possible in sixty minutes. After missing the world record by only 404 meters in 2017, Vittoria Bussi is back for another attempt at the Hour on September 12 - this time fueling with HVMN Ketone. Learn more
In celebration, HVMN challenges you to pedal alongside Vittoria. Complete a 60-minute ride and you'll be eligible for prizes from HVMN. All those who complete the challenge can enter to win HVMN Ketone - the world's first ketone ester, a superfuel for endurance athletes shown to increase performance in elite cycling time trials by 2-3% - to fuel your own record-breaking attempts.
Want more? If you cover 47.98 km (29.81 mi) in a single ride, the distance of the current Hour world record, you could win a trip for you or a friend to San Francisco (home of HVMN, the Golden Gate Bridge, and some amazing cycling routes!). Push yourself to cycle for 10 total hours? One lucky winner will be travelling to Vittoria's training grounds, the famed Dolomite Mountains in Italy.
Learn more about the prizes and watch the trailer for Vittoria's attempt here
, and be sure to join the HVMN Strava Club
for more Strava challenges with great prizes, news/updates on Vittoria, and the cutting edge of endurance nutrition.
Good luck and happy pedaling!